Prime Video ads to double

[ncted]

Amazon Prime Video Now Comes With Double the Ads!

So much for that "light load" the company promised.

gizmodo.com

This just makes me twice as unlikely to watch anything on Prime Video.

 

[AZ.]

Amazon Prime Video Now Comes With Double the Ads!

So much for that "light load" the company promised.

gizmodo.com

This just makes my twice as unlikely to watch anything on Prime Video.

I guess its that, or they create more tiers or add more commercials....Greed has no bounds, just what the market can bear.

 

[b4pjoe]

I guess not enough people paid the $2.99 fee for ad free. I didn't pay and just download any content I want to see with PlayOn and put it on my GetChannels DVR. When watching from there it auto skips the ads. Worked great for the newest season of Reacher.

 

[osu1991]

Watched the latest season of Clarksons Farm on the prime app on my AppleTV 4K and didn't get a single ad in any episodes. I don't watch much on prime though.

 

[ncted]

Seems like the more you watch on Prime, the more ads you see. My wife and I watched the latest season of Reacher. The first episode had no ads, but each subsequent episode had more and more ads. Pretty sure we were seeing more than 3 minutes worth at the end of the season.

 

[savarese04]

Watched the latest season of Clarksons Farm on the prime app on my AppleTV 4K and didn't get a single ad in any episodes. I don't watch much on prime though.

Same. I think they are cleverly not doing ads from their most desired content when it first comes out and putting ads on older stuff.

To be honest, I don't hate this model because it encourages you to watch new shows when they come out and also doesn't punish the eager consumer. On the flip side, it helps the provider monetize older content and incentivizes keeping it available. IIRC, the big issue when streaming first started was they loaded the services up with tons of content to get subscribers, but then realized most of the unsustainable losses were from the need to pay the rights holders their residuals, hence a lot of content was taken off the services. If the ads can pay for the residuals and keep older stuff available, I'm here for that.