Right, and the NFL coverage was essentially shifted there to increase relevance of the ESPN brand.
NFL might be going thereRight, and the NFL coverage was essentially shifted there to increase relevance of the ESPN brand.
But, cable channels are the ones I was referring to about wishing for the "lower" ratings.
The CWName a major broadcast network that doesn't have the NFL....
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Almost every other network would kill for those "collapsed" ratings.
UnivisionName a major broadcast network that doesn't have the NFL....
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ESPN pays $111 million per Monday Night Football game. Per game! $45 million for soccer? That is less than half of what they paid for a single Monday Night Football game.Their absurd contract with soccer isn't helping either, just under $45 million a year.
Assuming Yespage is correct, you need to do some more math.Yeah but people actually watch football.On the other hand there's soccer.
Here are the numbers:
MNF - avg 11-14 million viewers per game
MLS - avg 315 thousand viewers per game
Well, obviously they're charging more per spot for MNF than MLS. But without knowing numbers, you have no idea whether they are getting their investment back on ANY league. I'd hazard to say they're having problems getting their investment back on everything... hence their problems (layoffs, etc).It's not the cost per viewer that matters, it's the revenue advertisers are willing to spend for the size of the viewing audience so figure it out, would you rather reach 11 million or 300 thousand and for which one do you think ESPN can charge a higher rate? Believe me they are doing much better at getting their investment back on each MNF game than they are on any MLS match.
You are missing a point here. Why did Disney have to pay $1.9 billion for MNF in the first place? You are talking about how the NFL draws revenue, yet it is ESPN who sees their rates rising every year because they over bid for broadcast rights. ESPN doesn't cost a fortune because they show soccer.It's not the cost per viewer that matters, it's the revenue advertisers are willing to spend for the size of the viewing audience so figure it out, would you rather reach 11 million or 300 thousand and for which one do you think ESPN can charge a higher rate? Believe me they are doing much better at getting their investment back on each MNF game than they are on any MLS match.
They've definitely lost their focus on sports, but it's most likely being pushed on them from higher-up. I remember before the last Star Wars came out and ESPN had a segment about the movie during Monday Night Football ! Now mind you, I love Star Wars, but was like, "why is this on ESPN?". Then I remembered that Disney owns ESPN and Disney owns Star Wars.I believe ESPN is having multiple problems. They have decided to take a political stance, (I won't of course go into detail here)....
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