Dish has NEVER, EVER advertised some of the best features of its boxes or services. The focus should be on Hopper 3.
The really big complaint I've heard from people of the years was--in essence--not enough tuners for the family. Good Grief! 16 Tuners should be shouted from the ROOFTOPS, more about PTAT, more about VOD availability (the letter sent to me claim even more VOD coming), yes VOD navigating on Dish is CLUNKY, but at least they do have it. Also, the watch from the beginning feature notifying of VOD availability of that show or movie's additional air times to set DVR or watch VOD. The Apps, espcially weather and sports. The 4 tuner PIP on main unint. Its wired or wireless Joeys, especially how it provides virtually identical experience as if being at the main Hopper 3 unit.
A complete campaing, with some characters (simulating a family or multi-adult roomates) and some humor with 30 second commercials featuring each of the features. The ads could even quickly mock the limitations of OTT pay TV services, (even SlingTV? HE, he,) then contrasting the full experience of local DVR features. They should also show DishAnywhere, especially for FireTV, watching, especially on big TV's, from various remote locations and its access to a full linier and DVR features, and the Hopper Go and its multi-stream features should also be highlighted.
Perhaps even some neighbors who keep dropping in uninvited and won't leave becasue they "cord cut" or use OTT, and they find excuses to just over-stay their welcome and continually watch Dish Hopper 3 TV in various locations of the house and the kids take over the Hopper Go. Instead of neighbors knocking on your door to borrow a cup of sugar, they ask if they can watch TV in your house because they noticed you have Dish and they have OTT or "cord cutting." Or the neigbors could simulate moving in to your home becase you have Dish Hopper 3. They take a shower in your home, they eat there, they sleep there, they complain when a favorite food is not stocked in the house. Why don't they just watch TV at home? "Oh, [cord cutting or OTT] its just not the same; yeah, I don't get my local channels; I don't get a few other channels, and the cloud DVR just aint the same, and some channels aren't allowed to cloud DVR."
There is more I am probably forgetting, but today, people want a compelling reason to keep paying the higher rates, and they need to be reminded of what they will GIVE UP cord cutting or going OTT. Since Dish and all cable and sat can't necessairly compete on price, they have to compete in other ways. I think most people just don't have a clue of what the Hopper 3 and other Dish features offer. Dish may still bleed, but perhaps not nearly as much.
