I agree with you about the Warner stuff aside from the last paragraph because most of the BD/HD news ends up on enthusiast websites and aside from people like us who debate stuff like this on message boards, it will never hit the ears of the masses, they are interested in the simple things like cost of media and cost of entry and to a lesser extent, title availability. I say to a lesser extent because when they go to consider which to buy, they are seeing rows and rows of SD DVDs and then whatever selection there is of the HD discs, which is limited regardless of format in quantity.
For the studio, it's about their bottom line, and clearly there is enough potential in both to keep Warner neutral for the time being, and movement in the status quo will dictate where they end up. 10:1 was an arbitrary 'getting your ass handed to you' ratio I pulled out of the same orrifice.
Point is, selling # of copies in the thousands, and not hundreds of thousands on a weekly basis and touting any kind of victory is foolish. 300, the best selling disc for either format (by best selling, i mean most units sold) has sold an average of 9246 units/week for the 2 formats after it's first huge '250k sold' week (July 31-Oct 31, figures from screenshot of Sony presentation in the digi bits thread, 500k PS3s sold during this same period btw).
We need to do less definitive 'you've lost' debating, and more talking about the numbers and backing our horse. Otherwise it's time for the 'Mission Accomplished' graphic. If you'd like I'll find it and post it again so you can add it to your av/sig Ice Turkey.
As for people making money... that's up for debate as well, it is believed it costs more for creation of a BD disc doesn't it? That is what I understood, so will let someone wiser explain that and leave it there. Otherwise if you can show that it costs more to make and sell 6000 of one format vs 3000 of another, feel free to post a link. The cost to make things general has a depreciation to it, last I checked licensing fees generally do not.
Sony is making good progress, packing Spidey in with their new SKU exposes people to the BD capabilities, and their marketing is going toward moving it as a game machine, they should be applauded for that effort - which pains me to say as a Xbox guy... but I'd like to get a PS3 one day and I want it to not suck when I do.
I still maintain that we won't see much reliable from the weekly figures for the holiday, too many sales either skewing things to look good/bad for EITHER side, and if they still really do not have Wal-Mart data then I question even debating them all like we have been.